ABOUT ME

The Story
Behind the Work

Digital Entrepreneur & Business Consultant — partnering with founders and operators to turn digital into measurable revenue.

PEDRO MATOS COSTA · COIMBRA, PORTUGAL

01 — Who I Am

PEDRO MATOS COSTAPortugal
Pedro Matos Costa

I'm based in Portugal and I work with e-commerce brands, early-stage startups, local & tourism businesses, and SMBs that want to grow without bolting on five disconnected agencies.

My work sits across three things: strategy (picking the right stack and the right bets), build (shipping the actual website, product, or funnel), and growth (the tracking and automation that turn it into recurring revenue).

When I'm not working, you'll find me exploring new places, digging into AI and crypto, or planning the next side project.

02 — Who I Work With

E-commerce Brands

Shopify and DTC stores that need a faster site, a sharper funnel, and real conversion tracking.

Early-stage Startups

Founders who need to pick the right stack, ship an MVP, and put it in front of users.

Local & Tourism

Hotels, tours, restaurants and shops that want to own their visibility instead of renting it from platforms.

SMBs & Professional Services

Consultants, agencies and B2B firms that need a predictable lead pipeline and tighter operations.

03 — Capabilities

Product

  • —MVP scoping & architecture
  • —Micro-SaaS product builds
  • —User research & JTBD interviews
  • —Roadmap prioritization (RICE / ICE)
  • —Feature specification & PRDs
  • —UX wireframing & prototyping

Engineering

  • —Full-stack web builds
  • —Third-party integrations
  • —Website & performance audits
  • —Responsive, accessible UI
  • —API design & documentation
  • —CI/CD & deployment automation

Paid Growth

  • —Meta & Google Ads setup
  • —Retargeting & remarketing
  • —Campaign budget optimization
  • —Lookalike & custom audiences
  • —Creative testing & iteration
  • —Landing page relevance scoring

Organic & CRO

  • —Landing page design & build
  • —Conversion funnels
  • —CRO & A/B testing
  • —Email & nurture sequences
  • —SEO content strategy & briefs
  • —Heatmap & session recording analysis

Data & Measurement

  • —GA4 setup & migration
  • —Google Tag Manager
  • —Event & conversion tracking
  • —Funnel analysis & diagnostics
  • —Looker Studio dashboards
  • —Attribution modeling

Automation & AI

  • —Workflow automation (n8n)
  • —AI tool integration
  • —Internal tools & dashboards
  • —Chatbot & agent setup
  • —Document processing pipelines
  • —Smart content generation

E-Commerce

  • —Shopify builds & headless stores
  • —Checkout optimization
  • —Abandoned cart recovery
  • —Subscription & retention flows
  • —Payment integration (Stripe)
  • —Inventory & fulfillment sync

Local & Discoverability

  • —Google Business Profile optimization
  • —Tourism & hospitality local SEO
  • —Review generation strategy
  • —TripAdvisor / Booking presence
  • —Direct-booking funnels
  • —Map ranking & 'near me' SEO

Web3 & Blockchain

  • —Smart contract development (Solidity)
  • —ERC-20 & ERC-721 token launches
  • —On-chain integrations & wallet connect
  • —Token gating & Web3 auth
  • —Dapp frontends (Ethers.js / Web3.js)
  • —Contract review & consulting

04 — Tech Stack

Frontend
ReactNext.jsTanStack StartTailwind CSSTypeScriptLovableVercel
Backend & Data
SupabaseNode.jsPostgreSQLAWS S3BigQueryNotionn8nClerkCloudflare
Analytics
GA4GTMLooker StudioMixpanelHotjarGoogle Search ConsoleAmplitudeSegment
Growth
Meta AdsGoogle AdsHubSpotMailchimpIntercomTikTok AdsLinkedIn Ads
E-Commerce
ShopifyWooCommerceWordPressStripePaddle
Web3
SolidityEthers.jsWeb3.jsHardhatOpenZeppelinIPFSWalletConnect
Communication
SlackTelegramTwilioResend
AI & ML
ElevenLabsPerplexityReplicate
Ops & PM
GitHubLinearAsanaCalendly

05 — Working Principles

Solo End-to-End

I scope, build, and ship. One person, one thread, no handoff gaps.

Weekly Shipping

You see working progress every week in a staging URL. No Gantt charts.

You Own Everything

Repos, domains, ad accounts, and analytics properties are in your name from day one.

Remote-First

Based in Coimbra, Portugal. Async by default, video when it matters.

Honest Scoping

I tell you what I can't do or what needs a specialist. No scope creep by silence.

Flexible Pricing

Fixed-price for known scope, monthly retainer for ongoing work, or revenue-share when it fits.

06 — Testimonials

We were burning €2K a month on ads with a broken checkout and no tracking. Pedro rebuilt the site and fixed the funnel in ten days. First month after launch we hit €15K revenue — our best month ever.

MS

Marta Silva

Founder, DTC Brand

He redesigned our booking flow and set up proper conversion tracking. Same ad spend, 40% more direct bookings. For a small hotel, that's the difference between a slow season and a full one.

JF

João Ferreira

CEO, Boutique Hotel

Our onboarding was leaking users — people signed up and vanished within 48 hours. Pedro mapped every drop-off point, rewrote the flow, and rebuilt the emails. Activation went from 12% to 34% in three weeks.

RA

Rita Almeida

Co-founder, SaaS Startup

Let's Talk

Let's Work Together

Ready to take your business to the next level? Tell me about your project.

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