MODERN PLATFORMS. LESS MANUAL WORK.
I build modern platforms and automate the manual workflows slowing your business down, so you can grow without adding admin.
02 — Impact & Philosophy
Most teams move slow by design — too many people involved, endless planning, and quarters wasted before a single user sees the product. I work the opposite way: one person, direct execution, no bureaucracy.
You talk to the builder, not a manager. Decisions happen in minutes, pivots in hours, and launches in days.
03 — Industries & Interests
Startups
Building and supporting early-stage ventures. Rapidly prototyping MVPs so founders can test the market and get in front of users immediately.
Software Development
Creating digital products and tools with modern technologies. Bypassing bloated code to deliver functional solutions fast.
Artificial Intelligence
Exploring AI applications for business automation and growth. Integrating smart models to replace manual bottlenecks.
Tourism
Helping tourism businesses attract visitors and grow online. Shifting reliance away from middlemen and maximizing direct digital visibility.
Blockchain
Exploring decentralized technologies and platforms. Deploying Web3 infrastructure, utility tokens, and smart contracts while the market is hot.
Local Businesses
Helping local businesses build their digital presence. Modernizing traditional operations with automated pipelines and custom tech.
04 — My Usual Clients
Startups & Tech
Picking the tools. Figuring out the exact tech stack and architecture so founders don't waste money building the wrong thing.
Writing the code. Rapidly prototyping and building the actual app, software, or digital product from scratch.
Getting users. Setting up automated funnels and growth pipelines to bring in leads and sales without manual work.
E-Commerce
Platform choice. Deciding the absolute best way to set up the technical infrastructure before loading up inventory.
Fixing the store. Redesigning the site and integrating AI-driven automations so it actually turns window-shoppers into buyers.
Recovering money. Setting up backend systems to save abandoned carts, automate marketing, and drive repeat revenue.
Local & Tourism
Skip. You already have a business and a location. We skip the fluff and go straight to execution.
Modernizing. Throwing out the outdated website and building a fast, modern system that captures direct bookings.
Beating the middlemen. Getting you to #1 on Google and optimizing local SEO so you stop paying massive fees to third-party platforms.
05 — How I Work
Map The Manual Work
Find where time goes on copy-paste, chased emails and disconnected tools, then agree a fixed scope.
Build The Replacement
A working platform or tool from the first day, with a preview link you can try as it grows.
Connect & Automate
Wire it into the tools you already use so the repetitive steps run on their own.
Hand It Over
You own the code, accounts and documentation, with 14 days of support or an ongoing partnership.
06 — Services
Modern Platforms
Websites, online stores and web apps built on modern tools, replacing the patchwork of disconnected systems you outgrew.
Internal Tools
Dashboards, admin panels and internal apps built around how your team actually works, replacing spreadsheets and manual steps.
Workflow Automation
CRM and AI automations that take over the repetitive work, cutting errors and giving your team its time back.
AI Enablement
Hands-on guidance so your own team can build the tools it needs with AI, without waiting on IT.
Prefer to build it yourself?
Founder Spells teaches founders to build their own platforms and automate their workflows, through live workshops, bootcamps and step-by-step guides. No coding required.
07 — Featured Projects
Founder Spells
SEO, reputation and web authority automation for indie founders — no growth team needed.
CryptoHub
A wallet-native launchpad for vetted token sales across EVM, Solana and TON.
VibeShops
Hands-on workshops in Portugal teaching teams to build real apps with AI.
We were burning €2K a month on ads with a broken checkout and no tracking. Pedro rebuilt the site and fixed the funnel in ten days. First month after launch we hit €15K revenue — our best month ever.
Marta Silva
Founder, DTC Brand
He redesigned our booking flow and set up proper conversion tracking. Same ad spend, 40% more direct bookings. For a small hotel, that's the difference between a slow season and a full one.
João Ferreira
CEO, Boutique Hotel
Our onboarding was leaking users — people signed up and vanished within 48 hours. Pedro mapped every drop-off point, rewrote the flow, and rebuilt the emails. Activation went from 12% to 34% in three weeks.
Rita Almeida
Co-founder, SaaS Startup
What is slowing
your business down?
Tell me about your operational bottleneck, your product idea, or your upcoming launch. Let's skip the discovery phase and figure out if we can deliver a solution by next week.
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